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10.29.2007

Bottom Line Business Relationships

A U.S. Small Business Administration study found that customers stayed with companies where they felt valued. Another study found that a 5% reduction in customer attrition can result in a 25% to 125% increase in sales. Quality business relationships increase your profit through happier customers and employees.

The relationship is the currency in today's rapidly changing and competitive business climate. By building a series of meaningful transactions, you can create long-term business relationships that
turn your clients into your marketing and sales force. It's nice to have friends but it's priceless to have fans who rave about your company to their friends.

The seminar covers these topics:
  • Leading meaningful conversations that turn prospects into clients
  • Creating customer dialogue that creates lifelong business relationships
  • Motivating clients and employees to tell their friends about your company
  • Creating a customer experience that your clients will rave about
  • Maintaining confidence
  • Building a foundation of trust
  • Defining your target market
  • Creating a solid positioning statement that clarifies your value to your clients
  • Resolving conflict
  • Transforming every member of your organization into sales consultants
  • Capitalizing the three areas of follow-up

Check out http://www.soarhigher.com/bottomline.htm for more information.

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