Google Online Marketing Challenge

My students this spring will be part of the international Google Online Marketing Challenge. In this competition they will run a Google Adwords campaign for a real company. I am seeking potential companies who would like to participate so the students have a pool to choose from. The company must have the following:

1. A web page
2. Must not have used Google Adwords previously
3. Must be willing to meet with the students either face to face or via conference call.
4. Be willing to come to presentations on one Saturday

Please send contact information for the company and web page address if interested.

Thanks
Molly Jensen
575-5503

From the Google Web Page
Information for participating businesses
If you have been selected by students to promote your business in the Google Online Marketing Challenge, there are a few things you should know:

Firstly, you are under no obligation to participate. However, this is an excellent opportunity for you to receive US$200 of Google AdWords online advertising free while hard-working students analyze your business from an online marketing perspective.

Secondly, there is no cost to you. The students will receive US$200 of free Google AdWords advertising and then work with you to devise an effective online marketing campaign. They will evaluate your current online marketing, outline a strategy, run a three-week advertising campaign, assess the results and then provide you with recommendations to further develop your online marketing.

Finally, although they might suggest ways to enhance your website, students will not control or alter your website in any way. Your student team will, however, use Google AdWords to drive traffic to your website.

What do you need to do?
If you agree to participate, you should work out a convenient time to meet with your student team to explain what your business does and what you want to achieve from online marketing. Ideally, you will take an active interest in the campaign, such as providing feedback on the proposed campaign strategy, interim campaign results and campaign changes. The students do all the work but the more you help them, the more you have to gain through a successful campaign.

To find out more about Google AdWords, simply talk to your student team or visit www.google.com/adwords.

What happens after the campaign ends?
Once the campaign is over you are under no obligation to continue with AdWords. However, if you believe Google AdWords is right for your business, please talk to your students about how you can continue with their online marketing recommendations.

Good luck!