SCORE Seminars: Advertising Your Business
SCORE, Counselors to America’s Small Business, is holding skills-building business workshops. They include:
Sept. 13 Advertising Your Business
Oct. 4 Boosting Sales with Sales Promotions
Oct. 25 Effective Selling Strategies
The Chamber Business College is partnering with SCORE to present a workshop “Advertising Your Business” on Wednesday, Sept. 13 from 9 a.m. to 12 p.m.
Kristin Ferguson, Steve Ferguson, and Mike FitzPatrick of the NW Arkansas SCORE Chapter will be the presenters. All workshops will be held at Clement Financial,
2400 SE C St. in Bentonville from 9 a.m. to 12 p.m.
The workshops are $30 per workshop or $100 for the entire series for Chamber members. For non-members it is $35 per workshop or $120 for the entire series. All Fees will be donated to the NWA SCORE Chapter and are not given to the presenters as payment.
The workshop will cover the following areas:
• How and why - should I advertise? Understand key knowledge - tools and techniques to separate your business from the crowd - before you buy that ad or print that brochure!
• With advertising, it’s not just the most bang for your buck; it’s the right bang.
It will also cover the following critical elements:
• Differentiation. Why buy your product or service instead of the competition?
• Positioning. How do you want your product or service perceived by customers?
• Message. Developing a concise statement defining your features and benefits to the potential customer.
• Media. Understanding and selecting the right method for your business.
• Cost Effectiveness. Managing your marketing budget.
SCORE seminars and workshops are led by volunteer business people - experienced business executives, owners, managers and entrepreneurs who understand from practical, street-level experience the needs of today’s entrepreneurs. All attendees have the option to continue with FREE “one-on-one” confidential follow-up with a SCORE counselor to help them develop a marketing plan and answer strategic questions specific to their business.
SCORE is a nonprofit association dedicated to entrepreneur education and the formation, growth and success of small business nationwide. More than 10,500 volunteers provide individual counseling and business workshops for aspiring entrepreneurs and small business owners. SCORE has assisted more than 7.2 million Americans with small business counseling. Visit SCORE on the Web at www.score.org.
For information and registration, contact Kendra Carlson at 479-273-2841 or kcarlson@bbvchamber.com.
Sept. 13 Advertising Your Business
Oct. 4 Boosting Sales with Sales Promotions
Oct. 25 Effective Selling Strategies
The Chamber Business College is partnering with SCORE to present a workshop “Advertising Your Business” on Wednesday, Sept. 13 from 9 a.m. to 12 p.m.
Kristin Ferguson, Steve Ferguson, and Mike FitzPatrick of the NW Arkansas SCORE Chapter will be the presenters. All workshops will be held at Clement Financial,
2400 SE C St. in Bentonville from 9 a.m. to 12 p.m.
The workshops are $30 per workshop or $100 for the entire series for Chamber members. For non-members it is $35 per workshop or $120 for the entire series. All Fees will be donated to the NWA SCORE Chapter and are not given to the presenters as payment.
The workshop will cover the following areas:
• How and why - should I advertise? Understand key knowledge - tools and techniques to separate your business from the crowd - before you buy that ad or print that brochure!
• With advertising, it’s not just the most bang for your buck; it’s the right bang.
It will also cover the following critical elements:
• Differentiation. Why buy your product or service instead of the competition?
• Positioning. How do you want your product or service perceived by customers?
• Message. Developing a concise statement defining your features and benefits to the potential customer.
• Media. Understanding and selecting the right method for your business.
• Cost Effectiveness. Managing your marketing budget.
SCORE seminars and workshops are led by volunteer business people - experienced business executives, owners, managers and entrepreneurs who understand from practical, street-level experience the needs of today’s entrepreneurs. All attendees have the option to continue with FREE “one-on-one” confidential follow-up with a SCORE counselor to help them develop a marketing plan and answer strategic questions specific to their business.
SCORE is a nonprofit association dedicated to entrepreneur education and the formation, growth and success of small business nationwide. More than 10,500 volunteers provide individual counseling and business workshops for aspiring entrepreneurs and small business owners. SCORE has assisted more than 7.2 million Americans with small business counseling. Visit SCORE on the Web at www.score.org.
For information and registration, contact Kendra Carlson at 479-273-2841 or kcarlson@bbvchamber.com.
posted by Professional Women's Network at 9/14/2006 11:47:00 AM
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